that drive conversion by connecting strategy, craft and meaningful
that drive conversion by connecting strategy, craft and meaningful
that drive conversion by connecting strategy, craft and meaningful
6+ years crafting US and EU products across startups and regulated markets in fintech, travel, retail and ed-tech
A generalist designer combining UX research, product strategy and craft, backed by programming and analytics
Most recently, leading design for large-scale experiences serving 1.5M+ users at one of the leading UK enterprise
Case studies
From process to outcomes
Turning a hidden option into a 3-year record 12.5% CVR uplift
Travel
Scaling a £1M Savings product to
improve accessibility and lift CVR by 10%
Banking
Design chaos reorganised, driving
4x faster delivery across products
Internal
Summary of other projects
Showreel
Testimonials
Testimonials
Testimonials
Their words, not mine
Your attention to detail, collaboration, and ability to bring the vision to life has been incredible and we couldn't have done it without you.
Eloise Davis
Senior Commercial Product Manager, Post Office Ltd
Working with Ania is always a pleasure because of her friendly communication, collaborative approach and strong work ethic.
Danyl Nykytenko
Sales Marketing Executive, B8 Sports
Ania was accountable, proactive, and reliable throughout a demanding project, it was a pleasure working with her.
Anna Kucheriava
Head of Social Media Department, The Yovth
I noticed how receptive Ania is to feedback. She consistently incorporates it into her work, striving for excellence and taking her designs to the next level.
Avrora Shuhalii
Lead Product Designer, Transcenta
You’re so easy to work with! It makes the whole process better.
Sam Walsh
Conversion Manager, First Rate Exchange
This place is saved for your feedback. Let’s discuss how I can contribute to your product first.
You
About me
About me
About me
People hire people, not CVs
I’ve led design on B2C/B2B products from ambiguous problem spaces to breaking long-standing conversion records and simplifying journeys used by millions. I care about designing products that bring people trust and benefit both companies and their clients.
P.S. I’m into 35mm film photos, this one is taken on Olympus Mji II
P.S. I’m into 35mm film photos, this one is taken on Olympus Mji II
Senior User Interface Designer
Post Office Ltd
Post Office Ltd | 2024 - 2025
Post Office Ltd | 2024 - 2025
2024 - 2025
Product Designer
Hyperactive Design Studio | CSSDA winnner
Hyperactive Design Studio | 2024
Hyperactive Design Studio | 2024
2024
Product Designer
Optic Matter
Optic Matter | 2023
Optic Matter | 2023
2023
UX/UI Designer
Freelance
Freelance | 2021 - 2023
Freelance | 2021 - 2023
2021 - 2023
User Experience Consultant
Cinemood USA
Cinemood USA | 2019 - 2021
Cinemood USA | 2019 - 2021
2019 - 2021
P.S. I’m into 35mm film photos, this one is taken on Olympus Mji II
P.S. I’m into 35mm film photos, this one is taken on Olympus Mji II
How I work
collaboratively and reflectively, guided by a lovemark mindset. Data-informed by default, intuitive when needed
What I bring
is polished design, structured thinking, and storytelling, brought to life through prototypes and micro-interactions
My inspirations
are slow-mad living across 6 countries, mentoring (1,000+ minutes on ADPlist), art, cooking and my cats
How I work
collaboratively and reflectively, guided by a lovemark mindset. Data-informed by default, intuitive when needed
What I bring
is polished design, structured thinking, and storytelling, brought to life through prototypes and micro-interactions
My inspirations
are slow-mad living across 6 countries, mentoring (1,000+ minutes on ADPlist), art, cooking and my cats
How I work
collaboratively and reflectively, guided by a lovemark mindset. Data-informed by default, intuitive when needed
What I bring
is polished design, structured thinking, and storytelling, brought to life through prototypes and micro-interactions
My inspirations
are slow-mad living across 6 countries, mentoring (1,000+ minutes on ADPlist), art, cooking and my cats
Contact
Contact
Contact
I can help you design a website, a new product or a feature, audit existing product and improve user experience, conduct UX research, develop a design system or brand identity for your business.
I design
that drive conversion by connecting strategy, craft and meaningful
6+ years crafting US and EU products across startups and regulated markets in fintech, travel, retail and ed-tech
A generalist designer combining UX research, product strategy and craft, backed by programming and analytics
Most recently, leading design for large-scale experiences serving 1.5M+ users at one of the leading UK enterprise
Case studies
From process to outcomes
Turning a hidden option into a 3-year record 12.5% CVR uplift
Travel
Scaling a £1M Savings product to
improve accessibility and lift CVR by 10%
Banking
Design chaos reorganised, driving
4x faster delivery across products
Internal
Summary of other projects
Showreel
Testimonials
Their words, not mine
Your attention to detail, collaboration, and ability to bring the vision to life has been incredible and we couldn't have done it without you.
Eloise Davis
Senior Product Manager, Post Office Ltd
Working with Ania is always a pleasure because of her friendly communication, collaborative approach and strong work ethic.
Danyl Nykytenko
Sales Marketing Executive, B8 Sports
Ania was accountable, proactive, and reliable throughout a demanding project, it was a pleasure working with her.
Anna Kucheriava
Head of Social Media Department, The Yovth
I noticed how receptive Ania is to feedback. She consistently incorporates it into her work, striving for excellence and taking her designs to the next level.
Avrora Shuhalii
Lead Product Designer, Transcenta
You’re so easy to work with! It makes the whole process better.
Sam Walsh
Conversion Manager, First Rate Exchange
This place is saved for your feedback. Let’s discuss how I can contribute to your product first.
You
About me
People hire people, not CVs
I’ve led design on B2C/B2B products from ambiguous problem spaces to breaking long-standing conversion records and simplifying journeys used by millions. I care about designing products that bring people trust and benefit both companies and their clients.
P.S. I’m into 35mm film photos, this one is taken on Olympus Mji II
Senior User Interface Designer
Post Office Ltd | 2024 - 2025
2024 - 2025
Product Designer
Hyperactive Design Studio | 2024
2024
Product Designer
Optic Matter | 2023
2023
UX/UI Designer
Freelance | 2021 - 2023
2021 - 2023
User Experience Consultant
Cinemood USA | 2019 - 2021
2019 - 2021
P.S. I’m into 35mm film photos, this one is taken on Olympus Mji II
How I work
collaboratively and reflectively, guided by a lovemark mindset. Data-informed by default, intuitive when needed
What I bring
is polished design, structured thinking, and storytelling, brought to life through prototypes and micro-interactions
My inspirations
are slow-mad living across 6 countries, mentoring (1,000+ minutes on ADPlist), art, cooking and my cats
Contact
I can help you design a website, a new product or a feature, audit existing product and improve user experience, conduct UX research, develop a design system or brand identity for your business.
Case studies